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WordPress – Mettre en place une stratégie marketing sur internet avec Mailchimp

Reference : WP02

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Prochaines sessions

Objectifs

Comprendre le marketing Internet
Publier du contenu pour attirer des visiteurs

Pré requis

Connaissances informatiques de base (Internet / Word)

Modalités et délais d’accès

Bulletin d'inscription à retourner complété

Public visé

Tout public

Pré-inscription

Programmes de WordPress – Mettre en place une stratégie marketing sur internet avec Mailchimp

Le marketing Internet

Historique
Les approches
Le référencement naturel
Les réseaux sociaux

Définir une stratégie marketing

Le marketing de contenu
Développer une audience
Participer en ligne
Le funnel marketing

Les outils marketing

Communiquer sur votre site web
Communiquer par email
Analyser les visites sur votre site
Optimiser votre site web

Les mots-clés

Audit des recherches dans votre activité
Audit de la concurrence
Analyse et sélection de mots-clés
La longue traine

Rédiger pour le web

L’art d’écrire un titre
Convaincre le visiteur de lire la suite
Mettre en forme un article
Sélectionner des visuels

Référencement off-site et création de liens

Étudier le comportement en ligne de votre audience
Recherche de forums et sites complémentaires
Articles invités

Cookie	Durée	Description
hubspotutk	1 year 24 days	This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.
_ga	2 years	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_gat_UA-38783612-2	1 minute	This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.
_gcl_au	3 months	This cookie is used by Google Analytics to understand user interaction with the website.
_gid	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.
_hjAbsoluteSessionInProgress	30 minutes	No description available.
_hjFirstSeen	30 minutes	This is set by Hotjar to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions.
_hjid	1 year	This cookie is set by Hotjar. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
_hjIncludedInPageviewSample	2 minutes	No description available.
_hjTLDTest	session	No description available.
__hstc	1 year 24 days	This cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).

Cookie	Durée	Description
cookielawinfo-checkbox-functional	1 year	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
S	1 hour	No description available.